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1099 Contractors vs. W-2 Employees in the Roofing Industry
A Financial Advisor’s Perspective, Scott Graves One of the most important decisions a roofing business owner must make is how to structure their workforce. Should installers, salespeople, and project managers be treated as independent contractors or as employees? The choice between 1099 contractors and W-2 employees can significantly impact your company’s finances, operations, and legal risk. From a financial advisor’s [...]
Underpricing Is the #1 Killer of Roofing Companies
A Financial Advisor’s Perspective, Scott Graves In the roofing industry, competition can be intense. Homeowners often gather multiple quotes, insurance work can create pricing pressure, and contractors frequently feel the need to stay competitive in order to win jobs. Because of this, many roofing business owners fall into a dangerous trap: underpricing their work. From a financial advisor’s perspective, underpricing [...]
The Importance of Reserve Funding in a Roofing Business
A Financial Advisor’s Perspective, Ken Riewerts Running a roofing business comes with a unique set of financial challenges. Weather delays, seasonal slowdowns, fluctuating material costs, and unexpected repairs can all affect your company’s financial stability. While many roofing contractors focus on generating revenue and keeping crews busy, one critical financial strategy is often overlooked: reserve funding. As financial advisors who [...]
The Costs of Scaling a Roofing Business
A Financial Advisor’s Perspective, Scott Graves Growth is a goal for many roofing business owners. Expanding into new neighborhoods, hiring additional crews, increasing marketing efforts, and taking on larger projects can all signal that a company is gaining traction in the market. However, scaling a roofing business is not simply about increasing revenue. Growth brings new financial responsibilities and operational [...]
The Complexity of Running a Roofing Business
A Financial Advisor’s Perspective, Ken Riewerts From the outside, running a roofing business can look straightforward: secure the job, install the roof, collect payment, and move on to the next project. But anyone who has spent time in the industry knows the reality is far more complex. Roofing companies operate at the intersection of construction, project management, sales, logistics, and [...]
Retaining Roofing Employees: A Financial Advisor’s Perspective
A Financial Advisor’s Perspective, Scott Graves For roofing business owners, employees are more than just a line item on a balance sheet, they’re the backbone of your company’s growth and reputation. From skilled crews installing roofs to sales professionals closing deals and project managers keeping jobs on schedule, your team directly affects customer satisfaction and profitability. Yet across the roofing [...]
Pricing Roofing Jobs: A Financial Advisor’s Perspective
A Financial Advisor’s Perspective, Ken Riewerts For many roofing business owners, pricing jobs can feel like a constant balancing act. Quote too high and you risk losing the project to a competitor. Quote too low and you might win the job, but sacrifice your profitability in the process. In an industry where material costs fluctuate and competition can be intense, [...]
Managing Cash Flow Through the Feast-or-Famine Cycle in Roofing
A Financial Advisor’s Perspective, Scott Graves The roofing industry is no stranger to the “feast-or-famine” cycle. Some months your schedule is packed, crews are running at full capacity, and the phone won’t stop ringing. Other months, weather slows production, leads slow down, or insurance work gets delayed. For many roofing companies, this cycle is simply part of the business. However, [...]
